Using a provider for this essential function can offer several benefits. Let’s examine the factors you should consider when making an informed decision:

1.     Expertise and Experience: Agencies often have a team of specialists who are experts in internal communications. They bring a wealth of experience from working with various clients and industries, providing insights and best practices that can enhance the effectiveness of your internal communications.

2.     Objectivity and Fresh Perspective: An external agency can provide an unbiased perspective on your internal communications strategy. They can identify areas for improvement that might be overlooked by internal teams who are too close to the situation.

3.     Creative Solutions: Agencies typically have creative professionals who can develop engaging and innovative communication materials. This creativity can help in crafting messages that resonate better with employees and keep them engaged.

4.     Consistency and Professionalism: Agencies can ensure that all internal communications are consistent in tone, style, and branding. This consistency helps in maintaining a professional image and clear messaging across the organization.

5.     Resource Efficiency: Outsourcing internal communications to an agency can free up internal resources. This allows your team to focus on their core responsibilities while the agency handles communication tasks, which can be especially beneficial for smaller organizations with limited resources.

6.     Technology and Tools: Agencies often have access to advanced tools and technologies for internal communications. This can include software for managing communications, analytics tools to measure effectiveness, and platforms for creating and distributing content.

7.     Scalability: Agencies can scale their services based on your needs. Whether you need a comprehensive communication strategy or support for a specific project, an agency can adjust its resources accordingly.

8.     Crisis Management: In times of crisis or significant change, agencies can provide crucial support. They have experience in handling sensitive communications and can help manage the flow of information to ensure it is accurate and timely.

9.     Employee Engagement: Agencies can design programs and initiatives to boost employee engagement. They can develop surveys, feedback mechanisms, and interactive content that encourages employee participation and helps gauge morale.

First, it’s important to determine how frequent your organization’s need for internal communications will be. From there, determine whether you should can justify the additional headcount based on your projected use.   

Outpeel provides Internal Communications strategies and services on demand.  Contact us to discuss a plan specific to your organization.